Accelerated Mobile Pages (Google AMP) Explained





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That little lightning bolt icon you see while you’re scrolling through Google results on your phone indicates an “AMP” page that will load faster – but what exactly is AMP?

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35 thoughts on “Accelerated Mobile Pages (Google AMP) Explained

  • AMP is bad because you give Google to display whatever they want (almost all the power ) instead of visiting the REAL website

  • Its just another way for google to keep you on their server so they can track what you do and click even on other peoples websites.

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  • tl;dr
    AMP is just regular HTML that uses javascript to limit your use of regular HTML and has its own custom CSS to make web creation easier and more mobile friendly.

  • Yeah, a guy from google explained at our school (germam IT school) all that last year.
    Google also has a service that people can use to check how optimized their own websites are for mobile if they don't wanna use AMP

  • still cant get over the fact that on mobile youtube shows you a HD 1080p ad, than says you cant watch the video in 1080p over a mobile network (didnt happen for this video)

  • It's a shame that these kinds of videos never link the thing they are talking about in the video description. Why wouldn't you link to the ampproject site for users who want to get more info?

  • So Google fuck up the web itself by providing the adds and then later comes with a "solution". If that doesn't sound fishy, then what does?

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